Servier/ Digital

Developing a new brand for a new era

At the end of the 2010s, Servier Laboratories underwent a major transformation, making oncology a strategic priority. Our team helped the pharma giant at various stages of this journey, especially in the CEE region. Designing and debuting the new visual identity of Oncology Servier at a local conference was a major milestone for them – and an exciting challenge for us. We were asked to create an umbrella brand that stays true to Servier’s visual language while looking fresh.


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For the launch event, we translated the new visual identity into innovative digital tools

In cooperation with the event technician team, we designed custom animations for a 16-metre-wide LED wall, along with slide deck templates and name tag animations for the speakers and more.