Servier/ Digital

Developing a new brand for a new era

At the end of the 2010s, Servier Laboratories underwent a major transformation, making oncology a strategic priority. Our team helped the pharma giant at various stages of this journey, especially in the CEE region. Designing and debuting the new visual identity of Oncology Servier at a local conference was a major milestone for them – and an exciting challenge for us. We were asked to create an umbrella brand that stays true to Servier’s visual language while looking fresh.

fullimage

image left 
 
 
 

For the launch event, we translated the new visual identity into innovative digital tools

In cooperation with the event technician team, we designed custom animations for a 16-metre-wide LED wall, along with slide deck templates and name tag animations for the speakers and more.

fullimage