Art direction turns hard-to-express into easy-to-understand
Making an animated short film starts with developing a concept and a script. The backbones of any video project, these written documents are then transformed into a storyboard under the careful supervision of an art director. And finally, into the mood and tone of the movie. It’s the art director who translates ideas on paper into colours, characters and backgrounds, and copy into visual experience. They coordinate the work of an entire team of visionaries, including character and background designers, and create a balance between client demands and creative solutions.