SUCCESsful storytelling to the rescue!
Ever since the Heath brothers’ must-read book, Made to Stick, came out, we’ve religiously applied the six principles of SUCCESs to create powerful stories that get heard and remembered. This is how Mr P came to be. He’s a cartoon patient with a set of symptoms that cardiologists would consider when prescribing medication. Mr P has helped us tell short, impactful stories in a highly unusual visual setting. Combined with the scientific expertise of Boehringer’s medical team, these stories are bound to resonate with doctors who treat patients like Mr P.
Field force adoption can make or break the implementation of a new tool
Mr P has been such a hit that field agents even got their own Mr P figurines as an end-of-year thank you from their managers.