Webinar series branding

As is often the case, our challenge was framed by some basic existing constraints, such as corporate colours and fonts, but the weakness of Pragmedic’s visual identity gave us little to build on.

Our goal was to come up with illustrations that are easy to read and understand, offsetting the complexity of the webinar titles. We envisioned clean lines, simple shapes and minimal detailing.

The ruby-coloured elements represent the problems the webinars focus on, sometimes turning them into easter eggs with new meanings. For example, the chasm in the rightmost picture below stands for both an implementation gap and how it can be bridged with the right strategy.

The animations are often injected with humour, be it the way miniatures take steps or an elephant moves around. Besides bringing some light-heartedness to the illustrations, they also make for attention-grabbing additions to LinkedIn feeds.