Servier/ Digital

Developing a new brand for a new era

At the end of the 2010s, Servier Laboratories shifted their strategic focus to oncology, and our team has helped the pharma giant at various stages of this journey, especially in the CEE region. We were asked to create an umbrella brand that stays true to Servier’s visual language while looking fresh. Designing and debuting the new visual identity of Oncology Servier at a regional conference was a major milestone for them, and an exciting challenge for us.

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Translating the new visual identity into innovative digital tools

Together with the launch event technical team, we designed custom animations for a 16 metre-wide LED wall, slide deck templates, name tag animations for the speakers and more.

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