Sanofi/ Storytelling & Animation

The story of a lifetime in 81 seconds

In this video, pharma meets storytelling to show how Sanofi has been there for every step of a multi-generational family's journey. The company's agency in Hungary reached out to us to develop the short film’s concept, storyline and design language for maximum impact. Here's a sneak peek behind how we did it.


Art direction turns hard-to-express into easy-to-understand

Making an animated short film starts with developing a concept and a script. The backbones of any video project, these written documents are then transformed into a storyboard and, finally, into the mood and tone of the movie. This is the job of our art director who translates ideas on paper into colours, characters and backgrounds, turning text into a truly visual experience. Art directors coordinate the work of an entire team of visionaries, including character and background designers, striking the perfect balance between client demands and creative solutions.

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'This short film is a perfect example of when a brand message and artistic vision not only coexist but thrive together.'
daniel budai

David Vass

Art director