Art direction turns hard-to-express into easy-to-understand
Making an animated short film starts with developing a concept and a script. The backbones of any video project, these written documents are then transformed into a storyboard and, finally, into the mood and tone of the movie. This is the job of our art director who translates ideas on paper into colours, characters and backgrounds, turning text into a truly visual experience. Art directors coordinate the work of an entire team of visionaries, including character and background designers, striking the perfect balance between client demands and creative solutions.