Mission: matching brand, channel, theme and vision
Our task was twofold: to translate the Medtronic brand’s shape and colour scheme into festive designs that help maintain the event's flow – and to do so with limited tools compared to a physical event.
During the design process, the guiding principle was simplicity, unity and dynamism.
In line with Medtronic’s visual identity, the event’s key visual became a bright-coloured background of individually animated squares and Christmas-themed icons (with the occasional cocktail). The advent calendar-inspired creative served as a backdrop both to the Zoom waiting room and during live streams.