

A successful design project starts with mapping end user needs.
In line with agile principles, we always take a holistic look at the customer or patient journey instead of focusing on a single, stand-alone tool. Great design is more than just an exciting concept or an aesthetically pleasing product. It’s also something that perfectly fits your audience’s media consumption and device preferences.
First, we assessed how often the target group consumes such content via mobile, what type of data plan they have and their level of QR code adoption. The design work only began when we were certain that we’d found the right platform.