Digital
Patient-centric marketing: three blindspots and how to overcome them
By 2040, consumers, not health plans or providers, will decide when, where and with whom they engage for care and...
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Digital marketing terms every healthcare marketer should know: CTR
If you ever want to start an uproar just ask if click-through rate is something you should care about in a room full...
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Routine check-up: how patient-centric is your marketing strategy?
“Currently, not every healthcare experience is good, and the negative ones have a variety of consequences – from...
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